Everyone has their own preference when it comes to wine. Some people will only drink expensive ones, some value vintage, some care about the origin, while others insist only on renowned brands. As a century-old German brand dedicated to providing consumers with smarter choices, ALDI wants everyone to see that drinking can be a simple way of life instead of something pretentious. As long as they are of good quality and taste, even affordable 100-yuan wines can mean an enjoyable time.
At this year's Tmall's 99 Global Wines and Spirits Festival, ALDI is once again partnering talkshow host Chizi who had worked with ALDI previously on Tmall's 88 Members' Day. This time, the comedian presented a witty short clip-"Drinking with Chizi" where he commented on wine tasting and drinking behaviour as well as his take on simple drinking attitudes. The funny and light-hearted video has garnered positive responses online.
To mark the special occasion, ALDI launched a limited-edition wine carrier bags, printed with catchy and punchy lines toadd some fun elements while shopping.
Through insights into consumers' lifestyle habits, ALDI continuesto develop interesting campaigns to convey simple and pleasurable lifestyle concepts to our consumers, while providing a smarter shopping experience through high quality imported products offered at great value.