Chinese New Year at ALDI ——Let's celebrate together for a prosperous Year of the Rabb

2023/1/20 15:43:14

Happy Chinese New Year! As the Year of the Rabbit approaches, ALDI CHINA has selected delicious food from around the world, gifts with exquisite packaging and high quality, flamboyant and auspicious Chinese New Year decorations for local consumers based on our “CNY Feasts, CNY Gifts, CNY Essentials, CNY Flavours” theme. Experience the delightful atmosphere of Spring Festival with this series of CNY product combinations and liven up this traditional festival with the new and surprising. It is time for everyone to get together this CNY, and to enjoy happy Spring Festival moments with family and friends at home!

An Easy-to-Prepare Family Feast, Every Day Filled with Variety

The reunion dinner is the main event of Chinese New Year. Just the preparation alone for this family feast is enough to keep everyone busy. This Chinese New Year, ALDI is offering a wide range of delicacies to help you easily prepare a reunion dinner filled with Chinese and Western flavours, saving you precious time that can be spent with family.

The Classic Eight Treasure Duck makes a great main course for any reunion meal, with its rich ingredients, delicate flavour, and fragrantaroma. Once you’ve had the eight-treasure duck for lunch, why not move on then to a crispy pork trotter for dinner? ALDI and Shanghai Jin Jiang Hotel have collaborated to launch the Braised Deep-fried Knuckle with Rock Candy, a perfect balance of lean and fat meat marinated in a fresh sauce, a delicious and hearty dish. Add on a Soup Stock Fotiaoqiang, a famous dish popular with everyone, young and old, and enjoy a classic imperial dish together. Lastly, a uniquely flavoured Eight-treasure Rice Pudding with Taro Pudding, glutinous rice pudding filled with exquisite taro, is the perfect finishing touch for any great reunion meal with the family.

In addition to the traditional Chinese meals, add on some new flavours to the dinner table with a few Western-style meals. Our Frozen Cooked King Crab from the deep waters of the Antarctic Ocean is fresh and meaty. The American-Style Cranberry Flavour Roasted Pork Rib has a unique taste brought about by the combination of juicy meat and fruity cranberry that will leave you salivating. The Turkish Style Grilled Lamb Chops have a light char on the surface but are juicy and tender within, afragrant and tasty meal. To end the meal, bring out a sweet touch with our CNY Little Rabbit Mousse Cake, with a cute rabbit shape, it is perfect for a festive vibe.

A Quality Chinese New Year Gift that is Both Elegant and Respectful

This CNY, choose a festive New Year's gift for friends and family to send not only your best wishes, but also convey a message of appreciation. In addition to being diverse and affordable, ALDI's CNY gifts are also elegant and respectful. The detail and elegant finish in the Park Hotel Premium Gift Box’s limited-edition packaging creates a festival vibe. Pure Vita Organic Camellia Tea Seed Oil is full of rich aroma and original refreshing fragrance. The Gourmet 12 Days of Celebration of Rabbit is a unique advent-style calendar that presents you with 12 wine options for 12 days, for a unique experience every day of CNY. The Beretta Italian Style Gift Box contains five types of classic savoury Italian cold cuts which pair perfectly with the rich flavour and aroma of wines.

Fancy Essentials to Welcome a New Year

From the first to the fifteenth day of the Chinese New Year, there will be non-stop reunions with friends and family. It's a great opportunity to enjoy a variety of sweets and snacks while chatting with family and loved ones you haven't met in a while. Hand out goodies from theuniquely-styled Chocolate Gold Brick Gift Box and the White Rabbit Assorted Candy Gift Box which is bound to bring back wonderful childhood memories and is sure to attract the attention of children and sweet-lovers. The traditional-style packaging of the Xianghe Bobo Pine Nuts Milk Biscuit adds a nice traditional Chinese New Year touch that is enhanced by the authentic, one-of-a-kind, homemade flavour of the biscuits. The classic tin box packaging of TA’CPB Taikang Classic Onion Biscuit along with its classic savoury aroma will also bring back memories of old Shanghai.

Add on a Festive Vibe to Celebrate a Joyful Chinese New Year

During the annual Chinese New Year reunion, in addition to enjoying all the food, don't forget to purchase some festive and brightly-coloured Chinese New Year decorations for that festive touch to all four corners of your home. Put up the Jin Carved Doufang and Jin carved couplets on your front door to welcomewealth and prosperity, and endless good luck. Hang the Rabbit gift pendantin the living room to symbolise a new year of the Rabbit that is filled with great ambition. Sticking the Flower Basket of Red Rabbits, with its New Year greetings and symbol of fortune, on the door of bedrooms is meant to usher in a lucky New Year that is filled with good luck and fortune. Adorn your home with these unique, cute, and adorable Year of the Rabbit decorations and surround yourself with a festive CNY atmosphere.

ALDI also has on offer a wide range of activities. From the end of December to the beginning of February, you can receive thoughtful and heartfelt gifts such as felt bags, gift boxes, parent-child aprons, and more, when you spend a specified amount. There’s a wide range of convenient and practical products up for grabs as we celebrate a happy CNY with you!

(Members’ Gift Campaign)

While celebrating Chinese New Year with friends and relatives, ALDI also invites consumers to turn on Douyin and record the lively and prosperous celebrations of Year of the Rabbit. Post a video of you and your family/friends doing the ALDI hand gesture dance on Douyin with the hashtag #iwanttospendcnywithALDI and tag our official account (@ALDI), and you stand the chance to win ALDI coupons, Douyin reward money, as well as a mysterious prize package!

(Super Douyin Challenge)

Say goodbye to the Year of the Tiger and welcome the New Year of the Rabbit!This Chinese New Year, ALDI will provide you with a wide variety of New Year goodies and sincere interactive activities to accompany your celebrations. Come and shop at ALDI for CNY goodies and enjoy the Year of the Rabbit with a full plate of goodies and well wishes!